Exhibition | Music | Art | Trade
Located in the beautiful Fraser Valley, TRADEX is a 120,000 square foot multi-purpose facility. As the premier venue in the Fraser Valley, TRADEX hosts hundreds of events annually and welcomes thousands of attendees from across the region.
As of July 9, 2022 a new management organization will take over the day-to-day operations of the venue. Comprised of some of the most well-known and awarded leaders in the trade and consumer, film, music, and cultural event sectors, the new organization, Fraser Valley Exhibition Centre Inc. is committed to building on the legacy of TRADEX.
Our mandate is to provide superior benefit to our community through the expansion of annual shows, events, music, and cultural experiences at this important public asset.
MEET THE LEADERSHIP
The Fraser Valley Exhibition Centre (FVEC) has brought together leading industry professionals as the executive leadership of the facility.
Peter Male has more than 30 years of expertise in the planning and operation of large-scale special events in both domestic and international markets. Over the course of his career, Peter was recognized within the music, cultural, and consumer show industry for his leadership and for implementing creative strategies for hundreds of business partners within his portfolio. Peter also brings a national-level industry perspective from his time sitting on the boards of numerous respected organizations such as the Canadian Association of Fairs and Exhibitions (CAFÉ). Peter has provided his perspective of the events sector as a keynote speaker at numerous industry events in Canada, North America, and Europe.
Director of Sales and Business Development
With over 20 years of experience working for numerous industry leaders in the live events and not-for-profit industries in Western Canada, Susan brings a strong collaborative approach to her position with the Fraser Valley Exhibition Centre. Her mandate at FVEC will be working with new and existing venue partners to ensure their business and community connection goals are achieved.
Susan’s areas of responsibility include: facility rentals, business development, stakeholder engagement, and service excellence.
Director of Operations
Dan Afshari is the business developer and facility director of the Harbour Event and Convention Centre. Dan has been working in the event space for the past 12 years and has managed and organized large-scale festivals, trade shows, conferences, and exhibitions across North America.